The Skirball Cultural Center will host a Rock & Roll Billboards of the Sunset Strip exhibit March 24 – Aug 16, featuring the photographs of Robert Landau, the institution announced Wednesday.
The show will feature more than 20 pieces from Landau’s extensive collection of photographs he began shooting as a teenager, capturing the temporary, hand-painted billboards that lined Los Angeles’ iconic Sunset Strip for nearly two decades. The museum touts Landau’s as the “only extensive collection” to document this artwork, so well suited for the city’s driving culture.
The exhibit traces the phenomenon of rock billboard advertisements from its inception in 1967 promoting the Doors‘ debut album until the 1980s and the launch of MTV. It will feature signage for the Beatles (above), David Bowie, Bruce Springsteen, The Rolling Stones, Cher, Pink Floyd and many others.
The Skirball will also host an accompanying installation site-specific mural painting by local artist and former professional billboard painter Enrique Vidal, depicting Jerry Garcia‘s guitar known as “Wolf” rendered to billboard scale. As well, on April 21, Vidal and Landau will speak at the center to share their experiences over this era and discuss their artistic careers. The exhibition is based on Landau’s fifth book, Rock ‘n’ Roll Billboards of the Sunset Strip.
Check out a preview of some images below: