DreamWorks Animation’s “Shrek 2” has set a three-day DVD sales record, the company said yesterday (Nov. 8). The set moved 11 million DVDs in its first three days on shelves, in addition to 1.1 million videocassettes, DreamWorks said.
The three-day tally generated $185 million in retail revenue.
The title, which features the voices of Mike Myers, Cameron Diaz and Eddie Murphy, is the year’s top box-office performer so far. It earned more than $430 million in the United States, according to DreamWorks.
The video of the original “Shrek” has sold more than 42 million combined units worldwide since its release in November 2001.
The current first-day and first-week sales record-holder is Disney/Pixar’s “Finding Nemo.” Last November, the title sold 8 million combined units on its first sales day and sold 17 million combined units in its first week, according to Disney/Pixar.
