She Is The Music just got a ringing endorsement from three leading organizations.
The USC Annenberg Inclusion Initiative, Billboard Media Group and Universal Music Group (UMG) have committed extra resources and support for SITM, the non-profit which actively drives equality, inclusivity and opportunity for women in music. The news was revealed at the Billboard Power 100 event in Los Angeles late Thursday.
With this flurry of goodwill, the SITM Database, powered by Billboard and unveiled earlier this week, will get a major boost.
As previously reported, the database is the most comprehensive directory of women working in music. Going forward, the Annenberg Inclusion Initiative will share its proprietary dataset of 400-plus credited female artists, writers and producers from Billboard’s Hot 100 year-end charts. Also, UMG has announced a donation of $50,000 and Billboard will chip in $25,000, sums that will benefit the SITM Database and its mentorship program.
“She Is The Music believes in an industry that not only values women but demands equality and inclusivity for executives and creators alike. When our entire business unites to take action, we can drive historic change for good – and the revolution is already underway,” comments Jody Gerson, SITM cofounder and global chairman and CEO of Universal Music Publishing Group, in a statement.
“Along with our cofounder Alicia Keys and all of SITM, we deeply appreciate the generosity and support of the Annenberg Inclusion Initiative, Billboard and Universal Music Group. We especially want to thank Sir Lucian Grainge who was the first person to say ‘yes’ and commit to supporting our effort. Partnerships like this enable us to provide women with opportunities that will drive creativity to new heights and make for a better music world.”
Dr. Stacy L. Smith, founder and director of the USC Annenberg Inclusion Initiative adds, “The She Is The Music Database is a critical tool to get more women into creative roles throughout the music industry. I am thrilled to support their efforts by sharing our data to expand their database and make She Is The Music the industry gold standard.”
“This is a time of exciting and long-overdue change in the music business and Billboard is proud to be a part of it,” notes Deanna Brown, managing director of Billboard’s parent company Valence Media. “Billboard has always been for the industry and about the industry, and we’re proud to be partnering with SITM alongside UMG and Annenberg in this effort to promote diversity and inclusion, which we believe is not only essential for the industry’s future growth and success, but is also simply the right thing to do.”
Established in 2018, SITM designs actionable programs to increase opportunities and visibility for women and deepen talent pool.