The Spanish version of Shakira’s “Waka Waka (This Time for Africa/Esto es África)” has been chosen as the theme for the Univision network’s World Cup promo campaign and pre-game coverage.
The song, a collaboration with South African group Freshlyground, is already the official anthem for the tournament itself. Shakira and Freshlyground will perform the song June 10 at the FIFA World Cup Kick-Off Celebration Concert, which Univision will broadcast.
The U.S. Spanish-language TV network will use the song to promote its broadcasts of the World Cup’s 64 matches across its three channels: Univision, Galavision and Telefutura. “Waka Waka” will also air during pre-game segments.
