Selena Gomez‘s latest Puma shoot is En Pointe.
The sportswear brand unveiled its latest collection Thursday (Jan. 18), which stars the “Wolves” singer in ballerina-inspired garb cleverly titled the En Pointe collection. The Selena-starring ads mark Gomez’s second appearance for Puma since the singer partnered with the brand in September.
The campaign — which is also in connection with the New York City Ballet — is presented in a series of wispy photos and videos that see a relaxed, fiery-eyed Gomez, lounging in a faintly colored penthouse suite. In one of the photos, Gomez is lying on a deep red couch, donning a pair of nude-colored tights, draped in the En Pointe line and topped off with a pair of faint pink sneakers.
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The athleisure collection features a group of new satin sneakers, available in white, pink and black. The shoes are highlighted by a sleek silhouette and a shiny satin finish. Also included are an array of training leggings, tights, and lavish work out gear.
The En Pointe collection is available now, check it out here.
Inspired by ballerinas. Worn by Selena. Our En Pointe Collection was made for your every movement. @selenagomez #DoYou pic.twitter.com/dqsQMtl6Cq
— PUMA (@PUMA) January 18, 2018
Comfy OOTD goals: @selenagomez the Phenom Satin Low. pic.twitter.com/ayJZZNbXHq
— PUMA (@PUMA) January 19, 2018