First, it was Selena Gomez‘s ’70s-themed, multi-character, one-woman music video that took the internet by storm — in less than 24 hours, the “Bad Liar” video has over 12 million views on YouTube — and now comes the matching merch.
Gomez sent the Twittersphere into a frenzy Thursday (June 15), generating more than 3,000 retweets in one hour alone, by announcing her newly minted e-commerce site would be carrying “Bad Liar”-themed merchandise available for pre-order immediately and shipping on July 12.
— Selena Gomez (@selenagomez) June 15, 2017
The site includes items actually worn in the music video, like a pair of 1970s-style basketball shorts, classic tube socks and “Wolves” varsity ringer tank top worn in the gym scene, as well as an array of screen-printed posters identical to the ones Gomez published Wednesday on Instagram in anticipation of the video release. In addition to multiple bubble-font tees and Selena Gomez-emblazoned ankle socks, there’s also non-apparel items like a “Bad Liar” sticker sheet, perfect for decorating that old-school Mead notebook (as advertised on the site) and the 13 Reasons Why soundtrack on cassette.