Today Sean Kingston fans will get to preview unheard tracks from the singer’s upcoming album, “Back 2 Life,” due Sept. 10 via Epic. But this won’t be an ordinary album premiere. Through the Facebook-based concert game Play GIG-IT, fans can watch an animated Kingston perform the new songs, and even choose the venue and his wardrobe.
“I got signed off Myspace, so i’ve always been about the Internet,” Kingston says. I think that’s the way I’m evolving — communicating with my fans and really taking it to another level.”
Once an artist and song is selected, the user can choose the artist’s wardrobe, pick back-up dancers, and decide on a venue. Other users can then be invited to view the concert, adding to the social exprience. For Kingston, five “Back 2 Life” tracks — “Hold That” (featuring Yo Gotti), “Smoke Signals,” “Ayo (16th Floor),” “Save One For Me,” and “Bomba” — will be available for streaming until the album drops officially.
Other artists who have leant their likeness to Play GIG-IT include Lil Wayne, Rick Ross, Kendrick Lamar, Nas, and 2 Chainz, with more reportedly on the way.
“Being away for two years because of the jet ski accident, I wanted to come back and really make a statement,” Kingston says. “I’m not going to drop my biggest record first because you don’t do that. You gotta warm up, get the people’s attention back, open their ears up and hit them with a big smash, you know? Right now, ‘Beat It,’ my single featuring Chris Brown, that was just to let people know I’m back. I’m 23 now. I’m not the same young kid no more. I got a record with Wale called “Seasonal Love” and we just shot a video in Miami. Then I’m going to drop the big international record.”
“Beat It” peaked at No. 5 on R&B Songs and No. 52 on the Hot 100.