Magnus August Hoiberg — better-known as Norwegian producer-artist Cashmere Cat — produced Ludacris’ new single, “Party Girls,” featuring Wiz Khalifa and Jeremih, has recorded with Rihanna hitmaker Benny Blanco, and recently relocated to Los Angeles to work with other big-name rappers he can’t reveal. But despite this almost-famous resume, he shuns the spotlight: During a recent FaceTime call for one of his first press interviews, Hoiberg, 26, spent much of the conversation with the phone pointed toward his bare feet. “Am I your worst interview ever?” he asks.
On Feb. 10, Hoiberg released “Wedding Bells” — a mostly instrumental EP of soulful electronica — on British label LuckyMe. It’s his second EP as Cashmere Cat, the name he took on after first making noise as a battle turntablist named DJ Final. “I dabbled in every genre, but I never found a place to belong,” he says. “Now I know.”
Booked by The Windish Agency in the United States, Hoiberg will perform at LuckyMe’s South by Southwest showcase and a string of summer festival dates, before likely working on a more expansive album, he says. “I want to make bigger records, records that keep my sound but go somewhere new.”