Scott Greer today (Aug. 16) was named evp of marketing and commerce at Def Jam Recordings. In his new position, the long-time industry veteran will join the major label’s senior executive team to oversee branding, commerce, creative content, digital and marketing initiatives.
“I am thrilled to be joining the team at Def Jam, and honored to be part of its great cultural legacy,” Greer said in a statement. “Now more than ever, we are seeing the global reach of that culture, and Def Jam is rightfully at its center. Authenticity and cutting-edge artistry have always been at the core of Def Jam’s spirit, and its incredible roster includes some of the most influential voices and exciting new trailblazers in music today.”
Previously, Greer spent three years as Executive Vice President of Capitol Music Group and the six years prior he worked as Senior Vice President of Marketing for Columbia Records.
Def Jam;s leadership is amidst a transition as the label announced earlier this month Eminem’s manager Paul Rosenberg would be taking over the chairman/CEO reigns from Steve Bartels at the start of 2018.