MySpace.com is launching its first branded music tour this fall with headliners Say Anything and Hellogoodbye. Kicking off Oct. 16 at the Showbox in Seattle, the all-ages MySpace Music Tour will stop in more than 30 venues through Thanksgiving weekend in Las Vegas.
MySpace Records artist Polysics, from Japan, has been tapped as support, and organizers are promising other “special guests” that have “a good MySpace following” along the way. Tickets go on sale Sept. 6 to the general public, though MySpace.com users will have a chance to purchase starting Aug. 31.
“We were looking for artists that appealed most to our audiences,” says Kelley Electa, executive director of promotion and events for Myspace. “Our brand is well-known for music and this is a unique opportunity to bring bands with strong following on our site directly to their fans.”
Say Anything’s new J album, “In Defense of the Genre,” is due Oct. 23, with first single “Baby Girl” expected in late September or early October. Hellogoodbye has enjoyed breakout success with its 2006 album “Zombies! Aliens! Vampires! Dinosaurs!,” which topped Billboard’s Indpendent Albums chart and reached No. 13 on The Billboard 200.
The trek is the first part of an entire MySpace touring series, with the next leg to hit the road next spring. According to Electa, the style of music, type of events and sponsors will vary with every new offering in the series.
As previously reported on Billboard.biz, MySpace Records has entered into its own touring opportunity with Tankfarm Clothing Future Sounds. Leading that bill, Swedish indie rock act Shout Out Louds will tour with Johnossi and MySpace Records signee Nico Vega throughout October and part of November.
