A principal in William Morris Endeavor’s music department, WME partner Sara Newkirk describes herself as the quarterback of a team that oversees the careers of such artists as Usher, Lady Gaga, Bruno Mars, Carly Rae Jepsen and Pharrell Williams. A six-year WME veteran, Newkirk currently runs the non-touring initiatives for the talent firm’s music department, where she manages the branding and marketing efforts for numerous clients.
| My Mentor: “I am surrounded by friends and colleagues who keep my heart and my head on track. We all try to calibrate each other and remind each other how lucky we are to do what we do”
She recently secured Gaga’s big-screen debut in director Robert Rodriguez’s upcoming film “Machete Kills” and crafted marketing-focused deals for Williams, which include a new clothing line, a book and a YouTube channel. “Many artists are multi-hyphenates and that’s something we work hard on building out,” Newkirk says. “That’s a key initiative of mine.” In addition to connecting artists with the non-musical departments at WME, Newkirk couples clients with other company entities and associates. “WME is on the forefront of partnering, investing, buying and creating side companies,” she says. “I work closely with the people who do that here to integrate our clients into said companies.”