Sanctuary Records Group has inked a deal with DJ/producer Jason Nevins to distribute his dance track “I’m the Main Man” — as well as his forthcoming album — throughout Europe, according to Nevins’ manager, Gary Salzman of Big Management in New York.
Tommy Boy has “I’m the Main Man” and the album for North America, Southeast Asia, South Africa and Australia.
The song features in Coors’ U.K. advertising campaign for its Fine Light Beer. A 60-second ad soundtracked by “I’m the Main Man” debuted there last month on TV and in cinemas.
Last year, Nevins scored a top-10 hit in the U.K. with “I’m in Heaven” by Jason Nevins Presents U.K.N.Y. Featuring Holly James.