SAG-AFTRA announced Thursday (Dec. 6) that Rebecca Greenberg has joined the union as executive director of the music department, where she will oversee activities in the music industry. This will include negotiation and administration of collective bargaining agreements with the major and independent record labels, artist and performer relations, and collaboration with the organizing and government affairs departments. She will report jointly to Chief Operating Officer and General Counsel Duncan Crabtree-Ireland and Chief Contracts Officer Ray Rodriguez.
“We’re pleased to announce Rebecca Greenberg will join SAG-AFTRA as our executive director, music. Her unique experience, insight and relationships, and her longstanding commitment to artists’ rights, make her uniquely positioned to advance the union’s music industry initiatives,” said Crabtree-Ireland in a statement.
Added Rodriguez: “Rebecca is familiar with the changes in the music industry, has a passion for artist relations and is well positioned to lead our Music Department. Her reputation in the music industry precedes her. We’re excited to have her join the team.”
“I am thrilled to join SAG-AFTRA and am looking forward to working with my team to continue protecting and advocating for our sound recording artists,” said Greenberg in a statement. “The music industry is constantly evolving and our artists are showcased everywhere — from radio to digital platforms — so it’s imperative to work with our members and allies to ensure that our artists’ rights are protected and that they are fairly compensated for their work.”
Greenberg’s prior experience includes leadership positions in music advocacy, working for leading live and recorded music organizations and championing the rights of creators. That has included working for Irving Azoff at The Madison Square Garden Company/The Forum, Azoff Music Management and Global Music Rights. She was also previously head of government relations for Live Nation Entertainment and Ticketmaster.
In 2004, Don Henley and Azoff hired Greenberg as national director of the Recording Artists’ Coalition nonprofit started by Henley and Sheryl Crow that lobbied for musicians’ rights. Before that, from 2001-2004, she worked for the Screen Actors Guild after working on Capitol Hill as well as for the Clinton administration.