Ryan Seacrest has made an investment in DigiTour Media, a company that produces live concerts and events for YouTube talent.
The producer’s investment comes as part of an undisclosed funding round for DigiTour that includes Conde Nast parent company Advance Publications.
“I’m a huge believer in the next generation of talent that is burgeoning from YouTube, Vine and other social platforms, and DigiTour has successfully translated these popular small-screen experiences into live, large-scale events that are fun, accessible and brilliantly authentic,” said Seacrest. “Thousands of teens across the country have already embraced DigiTour’s innovative culture of entertainment, and what’s incredible is they’ve done so through word-of-mouth marketing via social and digital media.”
DigiTour was founded in 2010 by former music executive Meridith Valiando Rojas and music producer Chris Rojas to bring YouTube experiences to life. It has worked with talent including YouTube personality Tyler Oakley, collaborators O2L and Vine duo Jack and Jack. The company predicts that nearly 100,000 fans will attend DigiTour events in cities throughout the United States as well as in London and Toronto.
Andrew Siegel, head of strategy and corporate development at Advance, noted that “the energy of these thousands of young fans meeting this new generation of stars in real life at DigiTour events is just so incredible.”
DigiTour plans to partner with both investors to develop new revenue streams.
“We’re honored and excited for our strategic partnership with such a dynamic and visionary entrepreneur and one of the world’s leading media companies,” the husband-wife team said in a statement.
Seacrest has expressed interest in the YouTube space before. His Ryan Seacrest Productions inked a deal with YouTube food network Tastemade in February to develop food and lifestyle programming for digital platforms.
- This article was originally published on THR.com.