Ever wish there was more RÜFÜS DU SOL in your life? The Australian trio takes its time with releases, and that’s a good thing, but the band wants to fill your head with magical rhythms the whole year through. It’s confident in its good taste, and it puts that confidence on the line with the launch of a new label called Rose Avenue, named after the house in Los Angeles where the band recorded its forthcoming album Solace, due this fall.
“With this label, we wanted to continue that feeling of creating a home for us and our friends, bringing the specific style of electronic music we love to the world,” RÜFÜS DU SOL says in a joint emailed statement. “We’ve been in the position where we made an album we loved — Bloom — and had no label in North America to release it except for our buddies ODESZA. They backed us, got our album out there, and played a huge part in building our fan base outside Australia. We are forever grateful to them for that. We want to return the favor and give artists that we love and believe in that platform. There is great music out there that people aren’t willing to take a chance on. From that idea, Rose Avenue was born.”
Rose Avenue launches with a track from fellow Australian producer Cassian. If you like RÜFÜS DU SOL, you’re already a Cassian fan. The producer has mixing credits on the band’s new album. His single “Lafayette” is a brooding, sensual house mood served over a pounding beat, and it first came to life while RÜFÜS DU SOL was in the room — so to speak.
“In April 2016, I was on tour with RÜFÜS DU SOL in the USA,” Cassian says in an emailed statement. “We [were] all jammed into a van on our way to Knoxville from Chicago. I was sitting in the front seat when this melody just popped into my head and started going round and round and round. I quickly whipped out my laptop to transcribe it into Ableton, and about 20 minutes later, after laying down some simple drums and a few other sounds to accompany the main melody, I thought to myself, ‘I need to save this now.’ I looked up, and my attention was drawn to a street sign which read ‘Lafayette.'”
It’s right up the alley of any discerning RÜFÜS DU SOL fan, and definitely a tasty start to a new era. “Lafayette” gets a full release on Rose Avenue Thursday, Oct. 4, but you can enjoy it below one day early, exclusively on Billboard Dance.