Howard will direct the film, which Grazer will produce alongside Translation founder and CEO Steve Stoute and the global transmedia company @radical.media. Jay-Z, who is headlining and curating the festival, will exec produce with Anheuser-Busch vp marketing Paul Chibe.
The two-day festival will feature such artists as Pearl Jam, Run-DMC, Drake, Skrillex, Rick Ross, Miike Snow, Odd Future and Janelle Monae. Rumors are circulating that Beyonce will join husband Jay-Z on stage.
Imagine didn’t comment on Beyonce’s involvement.
Howard said the pic will not be a concert film but rather “a reflection of the fabric of what it means to be Made in America — what the festival represents, why Jay is doing it a nd how he relates to each artist.”
Grazer previously teamed with Stoute on the music-themed film 8 Mile, starring Eminem. Producer @radical.media enjoys a long track record of producing award-winning music films including the Grammy-winning Concert for George, Metallica: Some Kind of Monster, Jay-Z’s Fade to Black and the recent Emmy-nominated Paul Simon documentary Under African Skies.
“The film is going to be born through Jay-Z’s perspective, how he puts the event together and creates this musical event that defies all genres,” Grazer added. “We will home in on the meaning of the festival and how Jay-Z has become a voice and icon for this generation.”
Imagine is eyeing a 2013 release, though no distribution deal is in place.