Romeo Santos soars 39-1 on Billboard’s Hot Latin Songs chart with his new single “Odio,” featuring Drake. The jump is the biggest to No. 1 since the chart switched to an airplay/sales/streaming hybrid methodology (from all-airplay) in October 2012. In the process, Santos sets download and streaming records. In its first week of availability, the track sold 55,000 downloads, according to Nielsen SoundScan, entering Latin Digital Songs No. 1 and setting the mark for the highest sales week for a Spanish-language track since the chart’s inception in January 2010.
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“Odio” becomes Santos’ seventh Hot Latin Songs leader, a run that began with “You” in 2011.
“Odio” also sets the standard for the most streams on the 10-month-old Latin Streaming Songs chart, arriving at No. 1 with 1.6 million U.S. streams, according to Nielsen BDS. Of that sum, 1.2 million clicks are from YouTube views, split between user-generated clips (68%) and all official audio and lyric video content (32%), which does not yet include a proper video clip of the track.
On the radio side, Odio,” the second single from Santos’ upcoming set “Formula, Vol. 2,” garnered 10.8 million audience impressions, according to BDS, to debut at No. 1 on Latin Airplay. It’s his eighth chart-topper on the list and third to open at the summit. With the No. 1 entry, Santos ties Enrique Iglesias for most No. 1 starts in the tally’s 20-year history.
On the all-format Billboard Hot 100, “Odio” claims the highest debut for a Spanish-language song in the chart’s 55-year history, arriving at No. 45 as the list’s highest new entry. Santos is just the third tropical act to rank as high in a first week, following Gloria Estefan, whose “Heaven’s What I Feel” (an English-language track) entered at No. 34 in 1998, and iconic Mambo act Perez Prado and His Orchestra, whose instrumental classic “Patricia” ranked and peaked at No. 2 the week that the Hot 100 launched (Aug. 4, 1958).
Meanwhile, Santos’ prior single “Propuesta Indecente,” which has spent four non-consecutive weeks atop Hot Latin Songs, holds at No. 2, making him the first act to hold down the chart’s top two spots since Pitbull doubled up in October 2011 (with “Rain Over Me,” featuring Marc Anthony, at No. 1 and “Give Me Everything,” featuring Ne-Yo, Afrojack and Nayer, at No. 2).
“Propuesta” concurrently steps 3-2 on Latin Streaming Songs to trail “Odio,” with a 22% climb to 825,000 domestic clicks across monitored streaming services. The track also shadows “Odio” on Latin Digital Songs, where it jumps 8-2, spiking by 798% to 11,000 downloads, following the release of “Formula, Vol. 2” for presale.