Romeo Santos, whose solo debut Formula, Vol 1 (Sony) was 2012’s top-selling Latin album, will be honored as songwriter of the year at the ASCAP Latin Music Awards taking place March 19 at the Beverly Hilton Hotel in Los Angeles.
This marks the third time Santos receives the award.
The lead singer and composer of groundbreaking urban bachata trio Aventura, Santos had a hand in many of the group’s greatest hits, including “Obsesión” (later covered by Frankie J), “Su Veneno” and “El Malo.”
Santos’ success as a writer continued when he launched as a soloist in 2010 with Formula, Vol. 1. Last year alone, the album yielded three No. 1’s on Billboard’s Hot Latin Songs chart: “Promise” (featuring Usher), “Mi Santa” and “La Diabla.”
The secret to his hit-making, Santos told Billboard in a 2010 interview, lies in “Making unique music,” where one song doesn’t resemble the other. “When we’re in the studio, we try to think that every song is a potential hit.”
Raised in the Bronx, Santos grew up listening to Latin composers like Camilo Sesto and Manuel Alejandro before discovering bachata star Anthony Santos and going down that path. His first love, he says, was composing, even before he joined the church choir because he liked some of the girls.
“And when I was at the choir, I started getting compliments,” he said. “But I was already writing.”
Santos will kick off the 2013 leg of his Formula Vol. 1 tour March 22 at the Prudential Center in Newark, NJ. He will play 17 arena dates, ending April 26 at the Taj Mahal in Atlantic City.
In addition to honoring Santos for his career and achievements, the annual Premios Ascap will also honor the top publisher and independent publishers of the year and will give awards in pop, tropical, regional Mexican, urban and Television categories.