The Rolling Stones’ “A Bigger Bang” world tour just got a bit bigger. The legendary rock group is confirmed to perform during halftime at the 40th anniversary of the NFL Super Bowl Feb. 5 at Detroit’s Ford Field.
Sprint is the title sponsor of the halftime show, which is being produced by Don Mischer of Don Mischer Productions. This marks Mischer’s third halftime Super Bowl production, following last year’s presentation with Paul McCartney and 1993’s event with Michael Jackson.
The Super Bowl was watched by more than 133 million people in the United States last year. The upcoming game has the potential to reach more than one billion fans worldwide. This could mean additional sales for the Rolling Stones’ latest CD, “A Bigger Bang,” which has sold 377,000 units, according to Nielsen SoundScan.
