Now that a full week has passed since MTV’s Video Music Awards (VMA), both the Hot Digital songs and Billboard 200 albums charts swell with gainers thanks to the show.
In the week ending Sept. 1, VMA-related music sold 2.03 million songs and albums, according to Nielsen SoundScan, up 37% compared to the week previous of 1.49 million. Sums include: download sales of songs performed on the VMAs and all major albums by the show’s performers.
Comparably, overall song and album sales in the general marketplace were up by 2% for the week.
The 21 songs performed during the show — including the 11 tunes sung in the lengthy Justin Timberlake/’N Sync medley — sold 1.8 million downloads for the week: a collective rise of 36%.
Among the VMA-performed songs, Robin Thicke’s “Give It 2 U” saw the largest percentage and unit gain for the week. That track’s digital sales rose by 251% to 84,000 downloads (a gain of 60,000). The second-largest percentage gain belongs to Kanye West’s “Blood on the Leaves,” which grew by 230% to 34,000. The largest-selling song overall was Katy Perry’s show-closing “Roar,” which moved 448,000 (up 14%).
Only one song performed on the show declined in sales for the week: Thicke’s “Blurred Lines,” which dipped 3% to 244,000.
Fourteen of the VMA-performed songs appear on the 75-position Digital Songs chart this week. Eight of those are among the top 20.
VMA performers’ albums sold 217,000 copies for the week — growing by 41%. The week previous, they sold 155,000.
Only eight of the 57 albums by this year’s crop of VMA performers saw a post-VMAs sales decline. The largest seller of the week was Timberlake’s “The 20/20 Experience,” which sold 37,000 and was up by 181%. It concurrently jumps 22-6 on the Billboard 200 chart.
A couple steps below Timberlake is fellow VMA performer Bruno Mars with his “Unorthodox Jukebox.” His album climbs 18-9 with 27,000 (up 29%).
The VMA-related album with the biggest percentage gain is Mary Lambert’s “Letters Don’t Talk” EP. (Lambert performed with Macklemore and Ryan Lewis on the VMAs, singing their hit collaboration “Same Love.”) Her EP debuts on the Heatseekers albums chart at No. 34 this week with 1,000 sold.