Singer/songwriter Sara Bareilles is prepping a headlining tour in October in further support of “The Blessed Unrest.” Booked by Marty Diamond and Larry Webman at Paradigm, the trek will run Oct. 6-19 following co-headlining dates with OneRepublic Aug. 29-Sept. 20.
Routing: Webman and Diamond focused mostly on theaters with an average capacity of 2,500. “The smallest we’re doing is 1,200 in [Washington] D.C. at Lincoln Theatre [on Oct. 7],” Webman says, “and the biggest is Radio City Music Hall in New York [on Oct. 9] with 6,000.” Having played some of the venues before, like Philadelphia’s Electric Factory (Oct. 10) and Chicago’s Riviera Theatre (Oct. 13), Webman coordinated mostly new buildings due to continuing growth and fan demand. “The rest are new venues, bigger and/or seated theaters as opposed to general-admission clubs [on] the last run.”
Audience: With high-profile visibility — performing her song “Brave” with Taylor Swift in Los Angeles, press comparisons of the track to Katy Perry’s “Roar” — Bareilles looks to make the tour a sellout. “It seems to have struck a chord with a certain demographic and audience,” Webman says. Bringing along the high-tech production from her OneRepublic dates, Bareilles looks to provide a higher-quality experience for fans. “The lighting and production effects have to be hung,” he adds. “So the venues have to be able to a) hang it and b) accommodate the certain amount of weight.”
Promotion: Paradigm worked with Bareilles’ management team of Wayne Sharp and Nicole Diedrich at Career Artist Management to coordinate promotional deals. “They’re supporting all the dates with local radio promotions involving tickets to the show, prizes and in special cases the chance to meet Sara,” Webman says. There are also fan presales and other ticket promotions through her social sites, with which she engages regularly.
Agents: Marty Diamond and Larry Webman, Paradigm
Tour Dates: Aug. 29-Sept. 20, Oct. 6-19