Madonna and daughter Lola unveiled their Material Girl Fall 2013 campaign featuring songbird Rita Ora recently. Ora follows in the footsteps of fellow musicians Kelly Osbourne and Taylor Momsen, who have previously fronted the teen label.
The fall ads were shot on location in London, and feature a jolly Rita modeling the label’s ‘80s-tinged Fall 2013 collection. Rita turned chic tourist for the campaign, posing at iconic London sites such as Buckingham Palace, Big Ben, the London Eye and even riding a double decker bus.
“What Material Girl means is just so much more than just a girl, it means confidence, it means belief and inspiration, and freedom to really express yourself,” Ora expressed of Madge’s brand. “And it’s affordable, which I love.
Material Girl also released a behind the scenes video from the shoot where Rita chats about her personal style and love for Madonna.
Having been hand picked by Madonna, the icon and her incredibly cool daughter Lola, was one of the biggest complements I had in a while.” Rita reveled in the video.
Check out the entire video below.