One day after teasing fans with a sneak peek, Rihanna premieres the video for her first single, “Diamonds,” today (Thursday, Nov. 8).
The Anthony Mandler-directed video showcases the singer standing strong as the world collapses around her.
“Diamonds,” the first single of her seventh studio album, “Unapologetic” (Nov. 19), climbs from No. 5 to No. 4 in its sixth week on the Hot 100 with top Airplay Gainer honors for a second week while adding the chart’s top Streaming Gainer award.
The 15-song full-length features guest appearances by Eminem, Future, Mikky Ekko, and ex-boyfriend Chris Brown. Snippets of majority of the album leaked yesterday (Wed., Nov. 7). The album and two limited edition deluxe box sets of the album — Diamonds Box and Diamonds Executive Platinum Box — are available for pre-order.
In celebration of her seventh album in seven years, Rih Rih will also embark on her 777 Tour on Nov. 14 on which she will perform seven shows in seven days in seven countries.