Rihanna has signed up to executive produce and star in the Style Network’s new designer competition series, “Styled to Rock,” where she will showcase her love for fashion both in front of and behind the camera. The hour-long 10-episode series, to premiere in 2013, will feature 12 rising fashion designers picked and mentored by Rihanna to style other celebrities.
“Fashion has always played an integral part in my life and career,” Rihanna says, via a press release from Style Media. “I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work.”
Rihanna To Star in U.K. Reality Show: Video
Although it’s new to U.S. audiences, this isn’t Rihanna’s first time being a part of a fashion reality show. The singer also executive produced and appeared in a U.K.-based style competition of the same name, “Styled to Rock,” for ten weeks in August.
The American version of “Styled to Rock,” also produced by Shed MEdia US, Overbrook Entertainment and Marcy Media Films, launched the nationwide search for contestants on Style’s website, StyleNetwork.com/StyledtoRock, on Wednesday (Dec. 5). Rihanna will personally select the 12 competing designers from the pool of applicants.