Rihanna dropped a first look of her upcoming Fenty Beauty release on Friday (Sept. 1) and it is straight up fire. Falling perfectly in line with the bad gal’s image and branding style, as the campaign features a diverse set of young women applying lip gloss with the city streets as a backdrop.
In new Instagram videos, models revealed color shade names like Trippin’, Chili Mango, Chic Freak, Hustla Baby, Yacht Life, Fire Crystal, Confetti and Trophy Wife.
With the amazing success the Bajan singer has had with her Fenty Puma by Rihanna line, Rihanna socks by Stance and many other fragrance, jewelry, and fashion collabs, it seems like a sure thing she’ll take her empire to new heights with Fenty Beauty. The full cosmetic collection drops Sept. 8 online and at Sephora and Harvey Nichols retail stores.