On Wednesday (May 31) Rihanna announced on Twitter that her long-awaited and highly anticipated cosmetics line, Fenty Beauty, will launch in fall 2017.
While details on the collection have been kept tightly under wraps, we do know that the brand will be released under LVMH-owned Kendo Brands, a subset of Sephora that focuses on indie, celebrity brands like Marc Jacobs Beauty and Kat Von D’s namesake cult cosmetics collection.
You ready? @fentybeauty
new generation of beauty… coming this FALL! pic.twitter.com/6wp8vdMHEh
— Rihanna (@rihanna) May 31, 2017
LVMH initially announced the partnership in April 2016 on WWD, and rumors of what Ri will do for it have been circulating ever since.
Head over to https://t.co/J9wLlBcY7d and sign up to join da family! I can’t fuckin wait for fall !!! @fentybeauty pic.twitter.com/8AfLCu2ntW
— Rihanna (@rihanna) May 31, 2017
Billboard has reached out to both Fenty Beauty and Rihanna for comment and will update with news as soon as we have it.