Rihanna — the queen of effortless, sensual style — is adding yet another notch to her creative belt by announcing her newest venture into lingerie. The artist’s upcoming lingerie line is called Savage X Fenty and she teased it on Instagram with a few seductive videos.
Rihanna first shared a tantalizing close-up bust shot on April 17 with the caption “didn’t they tell u?” — an allusion to the lyrics of “Needed Me,” in which she refers to herself as a savage. A couple days later, she took to IG to provide more context of the first photo, appearing in a low-res video that shows her in a pale pink bra through a peekaboo photo filter.
On Friday, fans got the full story after an Instagram account for Savage X Fenty emerged. The 30-year-old entrepreneur posted a video of multiple models in an assortment of pink lingerie and shared that the line was coming soon.
While no release date for Savage X Fenty has been revealed yet, the announcement prompted fans to sign up for more information through an official website. Rihanna’s latest foray into fashion comes just weeks after the star added skincare to her cosmetics line, Fenty Beauty.