Update, Apr. 24, 5:56PM: Sean Combs announced at the event that he will be starring in a yet-to-be-announced show. Recent Roc Nation signee Vic Mensa was the surprise musical guest.
On Friday (April 24), Revolt will host a 2016 summit in New York City to discuss its plans for future programming. The event, hosted by Diddy, will announce new TV shows featuring Snoop Dogg and Wiz Khalifa and will conclude with a surprise musical performance.
“We want to give the audience direct access to artists,” said Val Boreland, Revolt’s head of programming and production. “Sometimes networks get too caught up in concepts, but ultimately, you have to give the audience what they want. These shows will give fans a fresh look at these artists’ lives and tastes.”
Revolt is also hoping that bringing in two of hip-hop’s biggest influencers will be good for ratings and social media buzz. “It’s a win-win-win,” she said.
Snoop’s program — GGN, or Double G News — is an already well-established YouTube series that is formatted like a late-night talk show and features a range of celebrity guests such as Larry King, will.i.am and Jhene Aiko. It was first launched in 2011 as part of his WestFestTV YouTube channel but will now be managed by Revolt TV and is set to launch second quarter.
“His show is as eclectic as our network,” she says. “Yes, he has the Pharrells of the world on there, but he also has people like Seth Green and Martha Stewart. He has a wide appeal but he’s still one of the greatest hip hop artists of this generation.”
While Snoop’s program will be highly produced, Khalifa’s show will be more raw and have an in-the-moment feel. It’s set to debut later this year under the working title Day Today and will offer audiences an insider’s look into his everyday life.
Much like Snoop, Boreland said Khalifa was chosen because of his ability to draw in a wide audience. “There’s a healthy fascination with his personal life, his music, how he tours, what goes on backstage,” she said. “This show will bring unprecedented access to his life.”
Revolt will also discuss plans for its news and documentaries programs, which are expected to double over the next year.