What used to be a seasonal retail lament may emerge as a fervently desired holiday wish: After weak sales during the Black Friday weekend, music merchants say they are hoping that the holiday selling season will be saved by a “late” Christmas.
Rob Perkins, president of the Marietta, Ga.-based retail chain Value Music, is among those who anticipate belated yuletide blessings, something that he says the calendar plays into this year.
Christmas falls on a Thursday, instead of a Tuesday like last year. The additional two shopping days that week suggests “there will be an enormous last week where retail will recover some of the decline,” Perkins says.
It’s a scenario that industry insiders hope…
Click here for the full story, which includes an analysis of this year’s post-Thanksgiving sales, the tactic consumers responded to at retail, how seasonal albums will impact sales this year, and more.