U.K. Internet service provider Virgin Media is reportedly set to join with European streaming service Spotify for a music subscription offer.
The Daily Telegraph reports that Virgin Media is close to agreeing a deal with Spotify.
In June 2009, Virgin Media announced plans for an unlimited MP3 subscription service. Universal Music Group signed up to the service from the start, but the other majors have held back from any agreement on the unlimited proposal.
The Telegraph said Virgin Media’s own music service could be delayed for a further 12-18 months, so the ISP has decided to work with Spotify on a music offer in the near future.
The paper quotes a Spotify source saying the company “will be offering new tools and content exclusively to Virgin customers as part of the arrangement.”