Motown recording artist Miri Ben-Ari is receiving major props from Reebok. In the first of its kind partnership, the athletic apparel company has partnered with the Israeli artist’s label to produce the music video for “We Gonna Win” (featuring rapper Styles P.). The song is the new single from Ben-Ari’s debut album, “The Hip Hop Violinist,” due Sept. 20.
Directed by Paul Schneider, the video finds Ben-Ari and Styles P. dressed head to toe in Rbk branded apparel, footwear and accessories. The video debuts next month on MTV, BET and Fuse, as well as online at rbk.com.
Ben-Ari, who has collaborated with Kanye West, Jay-Z and others, will also appear in Reebok’s global “I Am What I Am” ad campaign. New York ad agency mcgarrybowen is responsible for the “I Am What I Am” campaign, which also shines the light on Nelly, 50 Cent and other artists.