Reebok Unite
Courtesy of Reebok
Reebok is uniting a host of its creative partners in its new Always Classic project, showcasing a variety of iconic styles and silhouettes through the personalities of each individual artist involved.
Celebrating what the brand recognizes as its most disruptive and authentic group of style pioneers, the spring/summer 2018 campaign features Reebok’s Freestyle Hi, Classic Leather, Club C and Workout Plus sneakers, brought to life by Ariana Grande, Rae Sremmurd, Teyana Taylor, Lil Yachty, Gigi Hadid, model Sharina Gutierrez, graffiti artists Felipe Pantone and Sany and K-pop sensation Somi.
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Shot by noted photographer Atiba Jefferson, the new direction encourages each star to define what “always classic” means to them, driving self-expression and empowering individualism across the globe.
“Our brand has a history of pushing boundaries and the Always Classic campaign is no different. It’s a modern celebration of pioneers, darers and authenticators who are reimagining what it means to be Classic on their own terms and are inviting everyone to do the same,” says Todd Krinsky, General Manager Reebok Classics.
Learn more online and check out the campaign below.
Ariana GrandeEric Ray Davidson