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RCA Records today announced that they would be promoting Adrian Moreira to SVP, promotions, moving him from his previous post of SVP, adult music at the label. His position is expanded to include the label’s Top 40 artists, as well as label-wide promotional initiatives. He will still report to Joe Riccitelli, EVP, promotions.
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The promotion is a further step in the executive-level shakeups that have defined the RCA boardroom over much of the past year, since Peter Edge’s appointment as CEO last August as part of a series of layoffs and restructuring for the label.
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Moreira has been working his way up the ranks at RCA since 1999, starting out as a senior director of modern adult before moving through the adult music department. Along the way, he’s worked with Christina Aguilera, Carrie Underwood, Kelly Clarkson, Kings of Leon, Dave Matthews Band, and more.
“Adrian has had a lengthy, winning track record at Hot AC, Mainstream AC and AAA and his prior background as both a regional promotion rep and an Alternative format national makes him the perfect candidate for this new, expanded position,” said Riccitelli in a statement. “We will use his proven expertise and ability to secure radio airplay for our artists across all formats, and he will be involved in the overall operations of the promotion department.”
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Moreira began his career in the music industry at Sony Music Distribution, before making stops at Geffen Records and London/Sire before landing at RCA.
“I couldn’t be more excited for this opportunity to grow and develop under the tutelage of Joe Riccitelli, a promotion executive whose long history of winning at radio is second to none,” said Moreira in a statement. “I’d like to thank Peter Edge, Tom Corson and Joe for this promotion and allowing me to further my career at RCA records, a label I’ve fortunately been able to call “home” for more than 12 years. I’m greatly looking forward to taking this next step.”