Sony BMG U.K.’s RCA label will launch an ambitious singles release campaign next year to mark the 70th anniversary of Elvis Presley’s birth on Jan. 8.
RCA will reissue each of Presley’s 18 U.K. No. 1 singles weekly, in chronological order, as limited edition CDs or 10-inch vinyl discs. The campaign will begin Jan. 3 with “All Shook Up” and “Jailhouse Rock” and will end April 25 with the 2002 JXL vs. Elvis hit “A Little Less Conversation.”
“All Shook Up” comes with a box that can hold all 18 singles in either format; this makes it ineligible for the U.K. singles chart under current rules. All other singles in the series have the potential to reach the chart.
Sony BMG U.K. marketing director Darren Henderson notes, “This will be the first time one artist will release this number of chart singles consecutively in such short space of time, potentially having 17 hit singles in four months.”
