Rap Snacks announced a new partnership with Spencer’s on Thursday (March 21) to sell its line of hip-hop-flavored chips, popcorn and puffs at the mall retailer’s 690 locations nationwide.
In addition to its branded snack flavors inspired by stars such as Cardi B, Migos and Fetty Wap, Rap Snacks is also launching a new line of T-shirts with Spencer’s to support its Rap Snacks Foundation’s Boss Up Program — an initiative designed to provide youth from under-resourced communities with entrepreneurial skills. Within the program participants can learn a wide array of professional skills from marketing and merchandising to silk-screen printing and designing the shirts sold in Spencer’s stores.
“Rap Snacks’ cultural impact is a testament to our brand’s success,” said CEO James Lindsay. “Our partnership with Spencer’s enables us to meet consumer demand, while also empowering our youth. Through the Rap Snacks Foundation’s Boss Up initiative, we are truly able to give young men and women the keys to achieve success through entrepreneurship.”