Questlove is officially taking a step into the food industry.
The Grammy-award winning musician announced on Tuesday (Mar. 19) the launch of his new “Questlove Cheesesteak,” made with plant-based Impossible meat. The twist on his hometown classic will be available at Philadelphia’s Citizens Bank Park during all 81 Philadelphia Phillies home baseball games this season, starting on Mar. 28. This summer, the cheesesteak will be introduced to the menus of 40 Live Nation-owned and operated venues across the North America. Last year, Live Nation was the first to bring Impossible Meat to concert venues with the Impossible Burger at 35 locations.
“We first tested this product at our annual Roots Picnic music festival in Philly in 2018. Without any forewarning we offered the Cheesesteak in our VIP area which was mainly populated with friends and family and no one believed me when I told them the “meat” was not beef, but plant-based,” Questlove said of the Impossible meat. “My team and I saw an opportunity to roll out the product on a much larger level. To have the Phillies and Live Nation as our initial partners is great as it speaks to my love for my hometown of Philadelphia combined withmy love of music. However, the goal for this product is to create a global network of restaurants, venues, and retail locations where Questlove’s Cheesesteak can be purchased.”
This partnership is no surprise as Questlove is an avid food aficionado. Besides his book, somethingtofoodabout: Exploring Creativity with America’s most Innovative Chefs, he also hosts Food Salons, where Michelin-starred chefs, thought leaders, and creatives in diverse fields delve into conversation about the culinary world. He also is a member of Food Council for City Harvest and sits on boards for the Food Education Fund at Food & Finance High School and Museum of Food & Drink.