Australian-originated crowdfunding platform Pozible will launch in the U.S. in the coming days.
The company’s co-founder Alan Crabbe has relocated to San Francisco to run the new office, which will get its commercial launch in the “first week of October,” or soon after, he explains.
“It’s something we’ve always wanted to do, to see ourselves as a global player in crowdfunding. And it’s a natural progression to look at the U.S., especially for the creative industries,” Crabbe tells Billboard.biz.
A banner on the Australian version carries a link to the U.S. site, with the caption, “New ways to crowdfund coming soon.” The U.S. Pozible Website can be found here.
The U.S. platform is currently in beta and will go live with a new subscription model, which enables users to receive ongoing revenue from one-off projects. It’ll also offer a new self-hosting tool, which allows users to embed a non-branded crowdfunding campaign on their site or domain. “We wouldn’t have come to the U.S. if we didn’t have anything to differentiate ourselves,” notes Crabbe.
Since launching in 2010, Pozible has hosted more than 4,300 projects. The company boasts more than $14 million in pledges and currently well over $1 million per month in Australia alone, explains Crabbe, who says Pozible projects achieve an average success rate of 55%-56%.
“Our focus has always been on the creative industry,” Crabbe explains. “For us, it’s the market we want to further develop in the future.”
The company has existing offices in Melbourne, Sydney and Xian, China.