Pitbull is going to have his own SiriusXM channel.
Scheduled to debut in early 2015, the channel will feature both music by the Miami star as well as personal selections from other artists. The anchor of the channel will be a weekly show hosted by Pitbull.
Although SiriusXM currently offers 21 Spanish-language channels tailored toward Hispanic listeners, Pitbull will be the first Latin artist to have his own full-time channel on the service. Although more details will be available closer to launch, Pitbull’s channel will likely be bilingual as is his music, appealing to both Hispanic and mainstream listeners.
It’s been a busy few months for SiriusXM, which fired a popular DJ in July, hired Steve Aoki, and canceled a relatively popular program, ’20 on 20.’