Phora is finding a new sense of freedom in his new “Forgive Me” music video–both literally and metaphorically.
After separating from Warner Records, the visual finds the rapper in a room coming face-to-face with his demons, symbolizing his past restraints and his embrace for transformation and rebirth. “We just dying deep inside and we get high ’cause it helps/So we hide from the pain, and we hide from the problems/And we hide from our feelings but we cannot hide from ourselves,” he proclaims, gasping for air between lines to add to the emotonal lyrics.
“’Forgive Me’ is me breaking free and pouring out so many emotions that were bottled up inside,” he said of the track. “After feeling like I was stuck in so many different situations and places I didn’t want to be in – mentally and contractually – I found a way to break free. I realized it’s all a part of growth and I see it as a transformation. A new journey. On ‘Forgive Me’ I relentlessly pour out my heart and vulnerabilities that I’ve kept deep inside for the past few months.
Phora will be recording music under his indie label, Yours Truly Records, going forward. Watch the “Forgive Me” music video below.