Chart-topping and Grammy award winning artist Pharrell Williams, along with his family, has partnered with the upscale grocery store Dean & DeLuca to offer a new product line called The Williams Family Kitchen inspired by authentic recipes straight from the Williams family.
News of the collaboration was revealed today (Aug. 29) during an unveiling held at Dean & DeLuca’s Bangkok location, where Pharrell and his father, Pharoah, introduced the specialty products.
“It was an honor to help my dad turn his cooking pastime into a business with this collaboration,” Pharrell says in the press release. “His recipes are so good — my whole family is addicted to his cooking.”
Pharrell continued to say his father’s cooking, and in turn this new line of products, was built on a “father-son agreement” that Pharoah would cook with healthier ingredients, resulting in an overall better lifestyle and would “essentially help add years to his life.”
As for the rather to-the-point name for the upcoming line, Pharrell says it was inspired by the fact that the kitchen is a gathering place for everyone — families and friends — to hang out, talk, and most importantly, eat.
More information about what items are included in the product line can be found here.