EDM comes to IGA. Insomniac CEO/founder Pasquale Rotella has partnered with Interscope Geffen A&M to create a new EDM label, Insomniac Records.
Insomniac Records brings the experience of more than two decades of promoting some of the largest dance music events in the world to its new affiliation with Interscope Records.
“We formed Insomniac Records because we saw the need for a label that fosters the unique talents of dance music artists while also giving them a powerful platform to share their music with fans around the world,” said Rotella. “The Interscope team has an unparalleled track record of success and I believe that with our combined efforts, Insomniac Records will launch the careers of undiscovered artists while also attracting established producers, allowing them to create music that the fans will love.”
“Interscope’s core is built on finding great talent at the forefront of music whether it’s artists, producers, or executives.” said IGA COO/president Janick. “Pasquale and Insomniac have built and nurtured an amazing culture and we’re excited to be a part of it.”
The first official EDM label at Interscope, Insomniac Records will be home to producer/DJ “Arty” (Artyom Stolyarov), the first artist signed to the new label, with a full-length album coming later this year. He posted a teaser of his forthcoming single, “Up All Night,” on his SoundCloud. The Russian-born producer/DJ released his first production at the age of 19 and has since collaborated with many of the top DJs around the world. Arty has been a longtime supporter and performer at Insomniac events, including the Electric Daisy Carnival Las Vegas.
More than one million fans attended Insomniac’s events in 2013 alone, including club shows, concerts and large-scale music festivals, including the Vegas edition of Electric Daisy Carnival, the largest electronic music festival in the world, which more than 345,000 fans over three days last year. In addition to EDC Las Vegas the company creates dozens of music festivals and experiences annually, including Nocturnal Wonderland, which has been held in San Bernardino and Texas; Escape from Wonderland and the all-white New Years Eve festival, White Wonderland, in Anaheim.