Los Angeles’ Paper Jackets made the video for its single “Girl” — premiering exclusively below — as a kind of gambit to “get further along in our relationships with professionals to do a better video,” according to frontman James Mason. But the synth-pop sextet wound up being perfectly happy with the clip, which matches the song’s ebullient tone with garish surroundings and brisk visual cuts.
“It has this sort of endearing, nice, homemade touch,” Mason tells Billboard. “You can tell we were trying to make this on our own, with limited resources. But it has certain charms that are maybe different than other videos that have a bigger budget. And we had some really awesome people that were on board, a lot of friends showing up to hold cameras and help us out. It was really cool and Hollywood-esque.”
The “Girl” clip was filmed in one day at a pink, dollhouse-themed home the group found in L.A. that Mason feels embellishes the spirit of the song. “It was crazy,” he says. “We were there really late, past when we paid for, and they were like, ‘You need to leave now.’ We had hired some camera people on top of other friends with their cameras, but we hired them under false pretenses, like ‘Oh, we’re only gonna be there for an hour or two.’ It was very haphazard and thrown together, but I think that’s where some of the charm came from, too.”
“Girl” hails from Paper Jackets’ debut EP, Don’t Lose Your Head, which came out during 2018 and was re-released during February and featured the single and video “Trigger.” The group is continuing to tour to promote it, and Mason says it’s gratifying to see the EP seems to have legs. “The EP has been fantastic,” he says. “All kinds of management and other kinds of opportunities for touring have happened through it. We were going to keep writing for another single and new music but everybody is so excited about ‘Girl’ we put it to the side. We kind of went backwards in time, but that’s buying us more time to work on (what’s next). We’re not trying to get ahead of ourselves.”