The verdict is in for 2018 and the future is looking mighty purple — Ultra Violet, to be exact. Pantone revealed its annual Color of the Year on Thursday (Dec. 7) with the royal and mysterious hue taking the cake.
“A dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity and visionary thinking that points us to the future,” the brand captions its reveal photo on Instagram. “Pantone’s Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands,” another post adds.
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! —— A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet
For the first time ever, Pantone has also released limited-edition fashion, home and interiors color guides, along with merch reflecting the spotlighted color online.
To prepare for the new year’s trend before everyone else, check out Billboard Style’s Ultra Violet gift guide below and grab something for every personality type on your holiday shopping list.
For the beauty buff:
BITE Beauty Multistick in Nectar, $24. Available at Sephora.
For the relaxation expert:
Boho Glass Candle in Salt Plains, $28. Available at Urban Outfitters.
For the hoodie junkie:
Champion Reverse Weave Hoodie Sweatshirt in Purple, $68. Available at Urban Outfitters.
For the music lover:
Beats by Dr. Dre Solo 3 Wireless Headphones in Ultra Violet, $300. Available at Target.
For the health-conscious:
S’well Water Bottle in Ultra Violet, $42. Available at SIX:02.
For the sporty chic:
Nike Air Max Sequent 2 in Purple Earth, $100. Available at SIX:02.
For the tech-obsessed:
iPhone X Silicone Case in Ultra Violet, $39. Available at Apple.
For the beanie collector:
Nike Futura Logo Beanie in Night Purple, $32. Available at SIX:02.
For the vintage enthusiast:
Fujifilm X UO Instax Mini 70 Instant Camera in Purple, $75. Available at Urban Outfitters.