Pandora is going into CES with over 125 registered users and an average listener time of 18 hours per month. The company’s Monday press release also boasts of a 68-percent share of the top 20 Internet radio services for the month of November, according to Triton Digital, as well as availability on 450 consumer electronics devices. Impressive numbers. The release made no mention of active users, which stood at 40 million on Oct. 31, 2011.
Biz Matters: Pandora Looks at the Long Haul
One never knows if news coming out of CES will move the needle. During the CES week the landslide of press releases is an overload of information. In terms of volume, the press release onslaught during CES is like a typical fourth quarter album release schedule – times 10.
But Pandora apparently pushed the right buttons. The company’s stock was up 8.3 percent to $11.33 in midday trading. Tuesday’s jump puts Pandora up 13.2 percent in January.
Pandora Reaches 40 Million Active Users, Sees No Impact from On-Demand Services
A couple of other items stand out. An announcement by MySpace about an online, subscription TV service pointed to an unexpected addition to its proclaimed role as a music portal with a vast catalog (read Peter Kafka’s post at MediaMemo for a smart bit of skepticism). And Clear Channel announcement it will open the iHeartRadio API to developers. That won’t have an immediate impact but should eventually result in some cool apps and an expansion of iHeartRadio’s footprint.