Though Ozzy Osbourne is notorious for biting off the head of a bat almost 40 years ago, the singer is turning over a new leaf and teaming up with PETA to promote kindness toward animals.
In a new campaign for the animal rights organization, the rocker shows the bloody stumps of his fingers to decry declawing cats. When cats are declawed, not only are the claws getting amputated, but also part of the toes and as a result, it can cause nerve damage, infection and pain. According to vets, the experience is like cutting off the end of human fingers, which is what Ozzy is showing in the ad.
Declawed cats have to relearn how to walk because of the impaired balance, and are more likely to bite as a means of self-protection since they’ve lost their first defense mechanism.
The message was personal for Ozzy, who nearly lost some of his own fingers in late 2018 as a result of an infection. “Amputating a cat’s toes is twisted and wrong,” he said in a statement. “If your couch is more important to you than your cat’s health and happiness, you don’t deserve to have an animal! Get cats a scratching post—don’t mutilate them for life.”
Instead of declawing, PETA encourages cat owners to trim their felines’ buy them scratching posts so they can shed their outer claw sheath and stretch.
See the gruesome, hard-hitting ad below.