Despite what critics said when reggaetón first came on the scene, it proved to be a force to be reckoned with as a genre of Latin music. In 2004 and 2005, reggaetón artists and producers established that the genre had the ability to appeal to a diverse audience. Now, with sales cooling and failing to meet expectations, the industry is trying to find ways to revitalize the genre and ensure that it will continue to be a viable source of entertainment.
But there are a few problems that have plagued reggaetón since the beginning and more that have surfaced because of today’s technology.
On the business side, many managers and artists suffered from a lack of experience. In the past, numerous deals based on handshakes went wrong, and signed business contracts were one-sided and unfair. As a result, in recent years there have been lawsuits brought on by artists whose managers have not paid them for all their work, and phantom songwriters and background singers who never received recognition or pay for the productions that they have been a part of.
Promoters complain that overall, artists have quadrupled the price of what a concert is actually worth in places like the Midwest. And many artists and managers forgot that when expanding the music to new countries…
Click here to read the full opinion piece, including Butler’s thoughts on how reggaeton artists are enabling illegal downloaders, how producers and artists should respond to some of the common complaints directed at reggaeton music, and more.