One Direction has released the highly anticipated video for their new single, “Best Song Ever.” The video, which the band has been hyping on social media, is characteristically goofy, and even stars Zayn Malik as a woman.
Although the video eventually breaks into the sharply choreographed, colorful clip that fans probably expected, a good three-fourths of it takes place in a slick Hollywood movie studio office. Niall Horan and Louis Tomlinson play slimy execs (the latter doing his best Les Grossman from “Tropical Thunder”) while Harry Styles plays it up as a marketing guy and Liam Payne as a zany choreographer named Leeroy.
“Best Song Ever” was previewed through a series of teaser clips. The song itself features a memorable vocal harmony that takes hold during the bridge, a greater focus on the guitar work (the intro aims for the arena-level grandeur of rock acts like U2 and Coldplay) and expectedly cheeky lines like “[She] said I had a dirty mouth/But she kissed me like she meant it!” “Best Song Ever” is another impossibly catchy tune to add into One Direction’s arsenal, although with lyrics more nostalgic than the group’s previous singles.
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The single precedes the group’s third studio album — rumored to be released by the end of 2013 — as well as “This Is Us,” 1D’s upcoming 3D film, due in theaters on Aug. 29.