The One Direction lads have toned down their zaniness and aimed directly at fans’ heartstrings on “Story of My Life,” the second single from their forthcoming “Midnight Memories” album. Naturally, the folksy ballad has received a music video as emotionally resonant as the song itself, with the five 1D members wistfully gazing at old photographs and literally re-living those memories.
After beginning their journey down memory lab in an unassuming photo lab, One Direction pops up in a sprawling, picture-laden silo, where they allow themselves to hop back into the photographs, see old family members and pensively stare at old trinkets from their childhoods. The clever concept yields a few genuinely affecting moments, such as when Niall Horan murmurs the chorus while standing next to his brother, or when Louis Tomlinson pops up in front of some older family members, who either age or disappear completely.
After “Midnight Memories'” first single, “Best Song Ever,” debuted and peaked at No. 2 on the Hot 100 chart, “Story of My Life” is set for a big debut on this week’s Hot 100 tally. As reported last week, the song could sell around 250,000 to 270,000 downloads in its first week of release, which would be the week’s second-largest debut on the Digital Songs chart, behind Eminem’s “The Monster” (featuring Rihanna).
“Midnight Memories” follows last year’s “Take Me Home,” and is due out on Nov. 25. Both of 1D’s first two albums, “Up All Night” and “Take Me Home,” debuted atop the Billboard 200 chart.