For their latest music video, the boys of One Direction have decided to nix big budgets and turn the cameras on themselves — all in the name of charity.
“One Way Or Another (Teenage Kicks),” the superstar boy band’s new mash-up of the Blondie and the Undertones classics, has been released as a charity single, with all sales proceeds from the song heading toward anti-famine efforts. “Comic Relief are a British charity that do amazing work helping people all over Africa and in the U.K. living with really tough lives,” explains the group’s Zayn Malik in the intro to the song’s music video. Harry Styles continues, “So, instead of spending a load of money on a music video, we decided to make it ourselves while we were on tour, and give the money we saved to Comic Relief.”
The following video is rife with faux-DIY scenes, mostly showing the 1D boys palling around in New York, Japan, Africa and London. There are cheeky scenes in beds and showers, some fine lip-synching in front of a crazy crowd in Japan, and even a quick cameo from British Prime Minister David Cameron, playing a sourpuss alongside the buoyant boys.
Wondering why One Direction dons red clown noses in the clip? “One Way Or Another (Teenage Kicks)” celebrates the 25th anniversary of Red Nose Day, a fundraising event held by Comic Relief that will take place on Mar. 15.
On Wednesday (Feb. 20), One Direction performed “One Way Or Another (Teenage Kicks)” for the first time at the 2013 BRIT Awards. The also won the newly created Global Success Award at the U.K. ceremony.