Normani is the first artist to sign with Keep Cool/RCA Records, the new joint venture co-founded by Tunji Balogun. Best-known as a member of the award-winning female group Fifth Harmony, the singer/songwriter is presently in the studio working on her debut album with Balogun handling A&R.
Normani recently released “Love Lies,” a duet with Grammy-nominated and platinum-selling singer/songwriter Khalid. Certified gold by the RIAA, the ballad debuted at No. 43 on the Billboard Hot 100 and has received more than 155 million streams worldwide. The “Love Lies” video has also garnered more than 28 million views on YouTube.
“Normani is a dynamic, multi-talented young woman with vibrant energy and a powerful spirit,” Balogun says in a statement announcing the signing. “We are extremely excited to welcome her into the RCA family and I’m honored to announce her as the first artist signed to Keep Cool. We are all looking forward to watching Normani thrive and flourish as we create incredible music and unforgettable moments together.”
“I’m so incredibly grateful to be able to be in a place where I can explore myself as an artist and what I’m capable of,” says Normani. “Never in a million years did I think I would be in this position in 2018. Everyone has been so supportive and patient; thank you so much to my fans for giving me the opportunity.”
Last month, Fifth Harmony announced a hiatus for its members to pursue solo careers.
“I’m so thankful to my girls that we created this space among ourselves to explore and branch out creatively,” says Normani. “Fifth Harmony has always been and will always be home. I’d like to say thank you to Tunji and Peter [RCA chairman/CEO Edge] for believing in the vision that I have for myself as an artist. I’m appreciative for their commitment and perseverance.”
Echoing Balogun’s sentiments about Normani being the first artist signed to Keep Cool/RCA Records, Edge adds, “Normani’s talent and charisma really set her apart as a leading lady in the industry. I know she will bring that same energy and more to her solo career.”